ABU DHABI, United Arab Emirates–(BUSINESS WIRE)–Haier announced multi-year global partnerships with Liverpool Football Club and Paris Saint-Germain in the fall of 2025. By partnering also with LALIGA, La Liga Portugal, the Royal Moroccan Football Federation and with the renewal of the agreement with the ATP Tour, Haier reinforces its global sports partnership strategy.
As the number one brand globally in major appliances for 17 consecutive years, Haier collaborates with top clubs and events to deeply integrate the spirit of sports excellence with smart innovation, aiming to inspire, connect, and create richer, smarter experiences for fans and consumers worldwide.
A sporting gala for everyday people had kicked off in Abu Dhabi in February 2026, the tournament’s proposition that
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