Mattel apologizes for misprint on ‘Wicked’ dolls’ packaging that promoted adult website

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    Mattel has apologized for the “unfortunate error” on the packaging of its dolls inspired by the movie “Wicked” that directed its customers to an adult website.
    The toymaker intended to refer consumers to WickedMovie.com, the official landing page for the film that premiered Saturday in Los Angeles and is based on the successful stage musical. Instead, it appeared to list a link to a website that featured “6,000 + scenes of wicked porn.”
    “We deeply regret this unfortunate error and are taking immediate action to remedy this,” Mattel said in a statement emailed to The Washington Post on Sunday. The company said it was “taking immediate action to remedy” the mix-up.