As modern global sporting events grow in scale, expectations have evolved alongside them. Audiences now look for more immersive broadcasts and real-time data, broadcasters face rising reliability demands, and governing bodies continue to push for greater transparency and precision. Together, these pressures are starting to expose the limits of traditional IT systems in elite sports such as soccer, particularly around latency, and paving the way for AI-driven, real-time intelligence embedded directly into competition, operations, and fan engagement.
As the official technology partner of the World Cup 2026, Lenovo is treating the tournament as a systems-level deployment, placing AI at the operational core of the world’s largest sporting event. The company is treating the event not as a showcase, but as a real-world test of AI beyond cloud-first architectures, where failure carries immediate consequences. Rather, it’s betting that global scale, matched with deep local execution, delivers an advantage in such a complex environment.
Lenovo chairman and CEO Yuanqing Yang says the World Cup exemplifies how AI can operate in complex, large-scale environments. “These are live events with real pressure and real audiences,” he says. “The value of such partnerships goes beyond short-term visibility. They help us understand how AI performs under demanding conditions, and that insight feeds directly into how we design and improve our technology.”
Yang also notes that, while Lenovo uses global sports partnerships to highlight its broader AI strategy, its technology is playing a major role in improving the sport itself. “This year, you will see referees using AI support, players benefiting from AI insights, and organizers using AI to improve operations,” he says. The company asserts that this year’s World Cup will be the “most AI-driven global sporting event” in history.
An AI-Driven Sporting Event
At the Consumer Electronics Show (CES) 2026 in Las Vegas last week, Lenovo detailed how it will supply the digital backbone of the World Cup 2026—from core infrastructure to advanced AI systems that will shape all 104 matches.
Alongside FIFA president Gianni Infantino, the company unveiled a broad suite of AI-driven technologies for the tournament, including Football AI Pro; AI-enabled 3D player avatars integrated into semi-automated offside technology; an Intelligent Command Center using real-time AI summaries to manage tournament operations across three countries; AI-stabilized Referee View body-camera footage for broadcasts; smart wayfinding and venue digital twins; and resilient infrastructure supporting video review of refereeing decisions and broadcast systems.