Every year has its moments, but 2024? It wasn’t just a year. Oh no, not just that. It was downright a cultural phenomenon! From game-changing debuts to record-breaking accomplishments, the stories that unfolded didn’t just capture attention—they owned it. So, what happens when Instagram celebrates milestones and the music world crowns its queen? Let’s dive into two defining narratives of the year- Taylor Swift and Brittany Mahomes.
When SI Swimsuit announced their 2024 #WrappedSeason on Instagram, they didn’t just look back—they celebrated big. Their post declared, “We may be biased, but we think it’s safe to say 2024 was pretty LEGENDARY in the world of SI Swimsuit.” And honestly, they nailed it. This year wasn’t just about swimsuits; it was about making history.
Front and center of this celebration? Brittany Mahomes, who made her stunning debut as an SI Swimsuit rookie. Sharing the iconic Instagram story herself, Brittany marked a pivotal moment in her career—stepping out of her usual role as the NFL power couple figure and into the spotlight on her own terms. But she wasn’t alone in making headlines. SI’s 2024 issue was packed with firsts!
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The Instagram buzz surrounding SI’s #WrappedSeason amplified every announcement. Milestones turned into reels, achievements became carousels, and every post echoed SI’s intent. “Legendary is just how we do it.” Brittany’s debut and the year’s milestones didn’t just live in the Instagram feed; they dominated it.
Taylor Swift’s Spotify-wrapped reign
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While SI owned Instagram, Taylor Swift owned Spotify—and then some. Crowned the Global Top Artist of 2024 for the second year in a row, Swift didn’t just top the charts; she redefined them. With over 26.6 billion global streams, she crushed records left and right. Spotify, recognizing the magnitude of her feat, awarded her a special badge reading, “2024 Global Top Artist.”
In a heartfelt message to fans, Swift shared, “Thank you for streaming the music. It’s just been such a wild ride, and I really appreciate everything you guys have done, including listening to my music so much.” The numbers backed her gratitude. Her latest double album, The Tortured Poets Department, went 6x platinum in the U.S., dominated charts in 28 countries, and secured its spot as the most-streamed album of the year.
Her success wasn’t limited to Spotify. Swift’s Eras Tour shattered records as the highest-grossing tour in history. Like, imagine raking in $1.93 billion in ticket sales! Fans were literally investing in an experience. The tour’s accompanying movie brought in $260 million at the box office, and her coffee table book documenting the journey sold 814,000 copies in its first week.
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Spotify Wrapped 2024 data further highlighted her dominance. Tracks like Cruel Summer became cultural anthems, with streaming numbers in the billions. Fans celebrated her wins like their own, flooding social media with their Wrapped results, where Swift’s name appeared repeatedly.
From Brittany Mahomes transforming SI Swimsuit’s #WrappedSeason into a moment of empowerment to Taylor Swift’s Spotify dominance that turned music into magic, 2024 wasn’t just a year of milestones—it was a masterclass in redefining success.