Pasta made in York, Pa. will be getting some national attention on Thursday, March 5 as the product will be featured on QVC, according to a news release by ONE Hospitality Group.
PastaNito, the fresh pasta company behind Tutoni’s Flour Shop brand, will be on the shopping channel at 4 p.m., the release states. The broadcast is expected to reach more than 200 million homes.
The show will feature the fresh, vegan-friendly pasta that is produced at the historic Bickel’s facility on Richland Avenue. It will be sold under the Tutoni’s Flour Shop label.
“What started as a practical solution in our fine dining restaurant has grown into something much bigger,” Toni Calderone, founder and CEO of PastaNito and Tutoni’s Flour Shop, said in the release. “Being able to take pasta made right here in York to a national audience on QVC is incredibly exciting.”
PastaNito, the fast-casual pasta concept, has been expanding national distribution through franchising. Calderone pitched the idea to industry leaders at the Fast Casual Executive Summit’s Perfect Pitch competition last fall.
The pasta manufacturing business and fast-casual restaurant franchise started in York County. Some may recall the Rig-a-Toni truck that delivered fresh pasta and sauce to households during the pandemic, according to the release.
“We’re proud that something that started here in York can now be shared with families everywhere,” Calderone is quoted in the release.
Teresa Boeckel is a reporter for the York Daily Record, part of the USA TODAY NETWORK. Contact her at tboeckel@ydr.com.