Q&A: K-pop girl group Twice exploded in the last decade. Then ‘KPop Demon Hunters’ came calling

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    The massively popular K-pop girl group Twice marks a decade together by widening its sound on and stepping into a massive Netflix hit
    Jeongyeon, from left, Jihyo, Dahyun, Sana, Mina, Tzuyu, Chaeyoung, Momo, and Nayeon of TWICE pose for a portrait on Wednesday, Jan. 21, 2026, in Inglewood, Calif. (Photo by Andrew Park/Invision/AP)
    By LIAM MCEWAN – Associated Press
    15 minutes ago
    The only thing rarer than success in the global pop music industry is longevity. But K-pop girl group Twice make resilience look easy.
    Last year — Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung and Tzuyu — celebrated their 10th anniversary with the release of “TEN: The Story Goes On.” It’s mostly composed of solo songs from its nine members, extending into genres far beyond the bubblegum pop they popularized: “Fix a Drink” is country, “Chess” samples Beethoven’s “Für Elise,” and so on.
    poPK“ gnikrow erew ot ot gniht er’yeht yeht eht eht s’taht os dehcaer tcejorp etapicitrap tuo ylno :no ton wen gnol ni puorg :gnitarbelec oga a ynoS serutciP toN ”.sretnuH nomeD tuB noitaminA
    .ediwdlrow htiw hcihw .dnekeew dehctaw saw deweiv ,emit sretaeht eht eht tneuqesbus hsalps kcartdnuos sgnos dias esaeler revo no fo fo fo fo fo ,eivom tsom snoillim edam gnidnal sti sti si ni ni sderdnuh sruoh tsehgih sah sah tog mlif thgie gnitrahc dna dessama osla osla lla a a ehT xilfteN tI tI toH neewollaH draoblliB tsuguA 5202 .001
    ,keew pu owt ot eht s’ti .teg rof llac dab ta a sracsO toN txeN .sdrawA ymedacA
    poPK“ rieht .sseccus fo otni gnivlove sessucsid snoitinifed edaced reerac gnieb dna a eciwT ”,sretnuH nomeD ,woleB
    weivretni sah rof detide ytiralc .ytiverb neeb dna sihT
    AP: To celebrate 10 years of the group, you released “TEN: The Story Goes On.” And for the first time, all of you have solo tracks on a Twice record.
    ,sraey ev’ew er’ew .llew ew lacov su rehtegot ot ot esoht meht eht taht taht detius ,shtgnerts ,sgnos ,sgnos olos os esacwohs smees seitilanosrep strap ruo s’rehto .erom rebmem ekil wonk ti laudividni thgilhgih puorg rof rof neve hcae hcae tpecnoc sroloc esohc ,scitsiretcarahc neeb esuaceb ngissa dna gniwolla elba a s’eciwT :ANIM roF dnA 01
    AP: How has your definition of success changed over time, 10 years later?
    ,sraey dekrow tahw tahw ev’ew ew ew ot kniht s’ereht neht eht eht eht taht erus .sseccus ,sseccus sseccus llits os yllaer spahrep elpoep tsap ruo ton ,cisum hcum erom ynam devol denetsil tsuj ,ti ti .si ylbidercni fi ,yltsenoh evah evah drah rof rof tlef tcaf degaruocne enod ,gniod .od yltnegilid airetirc setutitsnoc yltnetsisnoc nac yb tub neeb dna dna dna deveihca ev’eW ev’eW :OYHIJ m’I I ,revewoH 01
    AP: I’m curious how the conversations begin for you when it comes to putting out a new comeback release. What are those early chats like?
    krow ew ew ew ew gnitov ,etov suoirav esu gniyrt ,rehtegot ot ot sgniht sgniht ,ereht rieht eht eht eht ffats semitemos lareves ,nosrep nosrep rehto .snoitpo fo fo srebmem rebmem sgniteem teem ekam ekam ytirojam tol ni ni dloh evah evah puorg puorg puorg puorg taerg morf erutaef neve gnissucsid ssucsid snoisiced .ynapmoc ynapmoc ynapmoc gnisoohc .stahc .stahc ,tahc ,tahc t’nac yb tseb ta dna dna dna dna osla ,lla .mubla a a a a a nehW eW eW tsriF :NUYHAD htoB
    AP: How do you keep moving forward?
    htiw htiw nehw s’tahw tahw tahw ev’ew er’ew llew ew ew ew yrt yrt dnert ot ot ot ,emit sgniht eseht s’ereht eht taht taht dnet llits taeper ssecorp ralupop ,yalp ,snoinipo ton erom ynam gnikool ekil .ti steg lanoitareneg sleef gniyojne hcae enod od tluciffid tnereffid ,syad redisnoc esoohc nac redaorb .erofeb ta ta ta dna dna dna hguohtla osla osla ngila ,mubla a eW eW .eciwT :OYHIJ tI
    AP: What’s your relationship to your individual voices now, as opposed to 10 years ago?
    sraey htiw llew saw saw ,eciov eciov yrev dnatsrednu gniyrt ot kniht eht taht dnuos gnignis gnidrocer eno fo .won won larutan .flesym ym ym tesdnim tsuj ti ni drah ,doog tub gnieb ,oga neT :NOEYGNOEJ m’I I I
    AP: And what’s your relationship to perfectionism?
    ,llew llew ew ew ew yrt ot ot ot kniht taht .gnidrocerer yldetaeper ,gnidrocer gnimrofrep mrofrep .yltcefrep strap ruo ruo ruo yllarutan gninetsil ,boj ti ti si evah leef od tseb dna nehW ecniS I :GNUOYEAHC
    AP: We have to talk about “KPop Demon Hunters.” I mean, Jeongyeon, Jihyo, and Chaeyoung, your version of “Takedown” is in the credits. And the group song, “Strategy,” was also featured on the soundtrack. How did being a part of this project challenge you creatively?
    ”nwodekaT“ poPK“ lacov yrev yrev eeniart eeniart eht ,elyts .sgnos .gnos gnos gnas seriuqer rebmemer gnihserfer gnidrocer lufrewop lufrewop ylno fo fo ym ym cisum seiromem tol .ti ti si si ni gnivah yllareneg nuf ,tcaf gnirud ,syad ,syad ,etuc tub thguorb ,thgirb kcab dna dna a a a s’eciwT ,oS :NOEYGNOEJ nI I I ”sretnuH nomeD
    AP: You’re one of a small handful of people that can relate to the girl group narrative in “KPop Demon Hunters.” Were there specific moments in the film that hit home for you?
    popK“ htiw erehw erew erew erew .llew ew ew ew saw saw esoht kniht eht eht taht tneps .gnihtemos os lareves senecs enecs detanoser .tnemhsinelper yllaer etiuq deyartrop deyartrop strap fo deen hcum rebmem .em tol ni dah puorg .taerg lrig ,ygrene ygrene gnitae gnitae tae yllacitamard semutsoc yltnatsnoc strecnoc esuaceb stcepsa ,noitamina dna osla osla retfa a esohT erehT ehT ariM I ”sretnuH ,)X/RTNUH nomeD :GNUOYEAHC hguohtlA a(
    AP: What are you hungry for at this point of the journey? What is it that you want right now as a group?
    sraey htiw yrt ,rehtegot ot ot ot ,emit ,sgniht mrofrep ruo ruo ruo wen teem ynam tol ,gnol gnol si laog rof rof snaf snaf enod eunitnoc tcennoc .emoc tub dna ,ydaerla a a ev’eW :OMOM
    AP: How do you kind of balance, your personal goals, your goals in your various subunits and the goals of the group?
    ,sraey ev’ew ev’ew pu tinu esoht kniht kniht eht eht eht eht taht tinubus emos emos os nwohs ,yltnecer tup gnimrofrep tsap trap revo no fo fo fo srebmem tol ekil yltsenoh .puorg ,raf sisahpme ta era dna dna dna osla .seitivitca ,seitivitca a ,lleW s’airotciV s’eciwT wohS terceS ,anaS ,omoM )aniM oMaSiM :OYHIJ I I noihsaF tuB 01 edam(
    ,yletamitlu kniht yeht eseht s’ereht os gniusrup evitisop fo ylevitagen hcum ynam ekil si ni tcapmi rof leef ,tcaf ,elpmaxe t’nod t’nod .ecnereffid reerac tub gnirb ,stifeneb na ;seitivitca seitivitca gnitca a s’eciwT I I nuyhaD
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