When two brands with deep heritage in sport and streetwear come together, the result can be more than a trend — it can be a collector’s moment. That’s exactly what’s happening with the New Era x Alpha Industries collection now available at Fanatics.
The collection includes a number of MLB, NFL, and NBA teams, but among the most eye-catching pieces are gear for the Red Sox, Celtics, and Patriots — all designed to blend team pride with fashion-forward details.
One standout piece from the collection is the Boston Red Sox New Era x Alpha Industries 59FIFTY Fitted Hat ($56). It uses New Era’s iconic six-panel design (famously worn on-field in MLB) but is elevated with Alpha Industries’ signature styling cues. Premium materials, tonal embroidery, sleek black base, and team branding combine to deliver a piece that stands out both in the stands and on the street.
For Celtics fans, there are wool varsity jackets in this collab with felt applique team logos, bomber-style silhouettes, and utility pockets on the sleeves — a nod to Alpha Industries’ military-inspired outerwear.
The Patriots’ line doesn’t lag either. Fans of the team can choose between team-branded hats and bomber jackets that bear the triple-brand signature (“NFL x Alpha x New Era”).
Stock is more limited than typical merchandise drops — with some listings already showing “Almost Gone.” Because these items appeal to both sports fans and streetwear collectors, getting in early is a smarter move.
To shop the new collection, head to Fanatics now before your favorite team is sold out.
Shop the collection
Boston Celtics New Era x Alpha Industries Full-Zip Bomber Jacket – Kelly Green $250
Boston Celtics New Era x Alpha Industries 59FIFTY Fitted Hat – Black $56
Boston Red Sox New Era x Alpha Industries Full-Zip Bomber Jacket – Navy $250
Boston Red Sox New Era x Alpha Industries 59FIFTY Fitted Hat – Black $56
New England Patriots New Era x Alpha Industries MA-1 Full-Zip Bomber Jacket – Navy $250
New England Patriots New Era x Alpha Industries 59FIFTY Fitted Hat – Black $56
Shop more teams at Fanatics.
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