Broadcasting from Apple Park in Cupertino, California, Apple CEO Tim Cook and other executives are taking the stage Tuesday to announce updates to the company’s major product lines. In the tradition of Apple’s September events—usually more hardware-focused than the software-heavy WWDC in early summer—the company is updating the iPhone and Apple Watch. The iPhone is converting from Lightning charging to USB-C to comply with European Union law in a major shift. Say goodbye to your current tangle of white cords; it’s time to get new ones.
The company launched the newest generation of iPhones at the event—iPhone 15 ($799), 15 Plus ($899), 15 Pro ($999), and 15 Pro Max ($1199). Along with the updated flagship smartphones came the Watch Series 9 ($399) and Ultra 2 ($799). All four iPhone models and both new Apple Watch models go on sale Sept. 22.
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The iPhone 15 Pro is getting an addition to its titanium chassis, the Action Button, which allows users to program immediate shortcuts in place of the mute switch, though it can still be used for that. What it won’t have: leather accessories, which Apple will no longer make for the Apple Watch or the iPhone.
The titanium iPhone 15 Pro is “the most ‘Pro’ iPhone we’ve ever created,” Tim Cook said.
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Watch the livestream of Apple’s Wonderlust event:
Apple Event – September 12
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The event opened with testimonials from Apple Watch users who were notified of health problems by their Apple Watches or who were rescued from dire situations by its emergency contact features.
“It’s amazing to see all the ways people use iPhone and Apple Watch,” said Cook.
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The company is adding a gesture to the repertoire used to control the watch, which it’s calling “Double Tap.” Users will tap the index fingers and thumbs of their watch hands twice to activate the main action of whatever is on the watch face such as a call.
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Both the Apple Watch and Apple Watch Ultra are getting a computing boost with Apple’s S9 chip as well as a brightness boost to their screens.
Gizmodo’s Kyle Barr writes in our full story on the Apple Watch Series 9 and Ultra 2 announcement:
The regular Apple Watch with GPS starts at $399 with GPS and cellular connection starting at $499. There’s a slate of new Watch colors on offer, including pink aluminum, midnight, silver, and product red. The product also comes with metallics ranging from silver to gold to graphite.
The $799 Apple Watch Ultra 2 now has a 2.1-inch, always-on LTPO OLED screen compared to the original’s 1.9-inch display. This is due to Apple shrinking the bezels on the screen, similar to what it’s accomplished with the newly announced iPhone 15. The flat screen now pushes a “Modular Ultra” to the edge of the display, and it’s also able to go extremely bright at 3,000 nits. And if you’re still wondering, the Ultra’s screen is still flat compared to the regular Apple Watch’s smaller waterfall design, which curves at its edges. It gets 36 hours of battery on a single charge and 72 hours in low power mode, according to Apple.
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As part of its environmental initiatives, Apple said it would no longer use leather in its future watch bands or iPhone cases. Instead, it’s introducing a new textile it’s calling “FineWoven” which the company claims is made out of 68% post consumer content. Apple showed off several examples of FineWoven Watch bands, which will have a “suede-like” feel. It’s all part of a larger goal of developing completely carbon neutral products. The company said the Apple Watch Ultra 2 would be completely carbon neutral.
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Apple is bringing the Dynamic Island—the modular replacement for the top of the phone’s notch—to the regular iPhone line.
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The iPhone 15 is bigger than its predecessor as well, with a 6.1