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Saudi Arabia’s network of spending and influence detailed before getting 2034 World Cup from FIFA

GENEVA (AP) — Saudi Arabia’s growing influence and massive spending in global sports ahead of being confirmed by FIFA as the 2034 World Cup...

Gersh Acquires Global Sports and Entertainment Agency You First

As part of its ongoing expansion plan, Gersh has acquired You First, a leading global sports and entertainment agency. With this acquisition, Gersh doubles...

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Saudi Arabia’s network of spending and influence detailed before getting 2034 World Cup from FIFA

GENEVA (AP) — Saudi Arabia’s growing influence and massive spending in global sports ahead of being confirmed by FIFA as the 2034 World Cup...

More Than Just Ink: How Sports Autographs & Collectibles Became Priceless Treasures

It was the winter of 2000, the time India qualified for the 2000 Baleno World Cup, giving polo renewed momentum on the global stage....

How Monster Energy’s UFC Deal Highlights the Future of Combat Sports Sponsorships

From ‘Human Cockfighting’ to a $13B global force, the UFC’s rise was fueled by relentless marketing, cultural relevance, and one powerhouse brand that never...

From DHL to AC/DC, GlobalX Airlines lands new transport deals

Global Crossing Airlines, a provider of turnkey air transport service for airlines and ad hod charter flights, has inked a short-term agreement to provide...

Sportradar Acquires IMG Arena for $225M, Expanding Global Betting Market

Please note that we are not authorized to provide any gambling advice. The information on this page is for informational purposes only and should...

Coca-Cola is giving BodyArmor a major makeover in hopes of jump-starting sales

New York CNN — When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it...
GENEVA (AP) — Saudi Arabia’s growing influence and massive spending in global sports ahead of being confirmed by FIFA as the 2034 World Cup...