Paramount Completes Exec Shuffle Atop Sports Ad Sales Group, With Ryan Briganti Succeeding Retiring John Bogusz


Veteran Paramount Global ad exec Ryan Briganti has been tapped as the company’s head of sports ad sales, replacing John Bogusz, who recently retired.
Paramount Advertising chief John Halley announced the appointment in a memo to staffers. (Read it below.)
In his new role, Briganti will lead ad sales and partnerships across all CBS Sports platforms, including CBS, CBS Sports Network, CBS Sports HQ, CBS Sports Golazo Network, and all digital and social.
Bogusz had held the post, including a stint at CBS Corp. before it merged with Viacom in 2019 to create what is now Paramount Global. He announced his retirement last month, capping a 26-year run at the company.
Briganti also had been at CBS, working under Bogusz, and then became SVP of Sports Sales after the merger of CBS and Viacom. He has spent 16 years at CBS and Paramount, with an agency background prior to that.
Sports has been a major strategic focus for Paramount as it navigates through disruptions across its linear TV business. The CBS broadcast of the Super Bowl last February was the highest-rated edition of the game of all time, and CBS has also cashed in recently on March Madness and The Masters golf tournament.
Here is Halley’s memo:


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